The Four Steps to the Epiphany: Successful Strategies for Products that Win

Front Cover
Lulu Enterprises Incorporated, 2003 - 281 pages
12 Reviews
Steve Blank's course text from Berkeley's Haas Business School and Stanford University, is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

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User Review  - willszal - LibraryThing

Number one book to read on entrepreneurialism. If you can practice the principles outlined in this book, you'll be a successful entrepreneur [unlike most books of this sort]. Read full review

LibraryThing Review

User Review  - brikis98 - LibraryThing

A good book to learn how to develop, market, and sell products as a startup. Makes a very convincing case for why the product development, marketing, and sales practices used in a big, established ... Read full review

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