The Four Steps to the Epiphany: Successful Strategies for Products that Win

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Lulu Enterprises Incorporated, 2003 - 281 pages
11 Reviews
Steve Blank's course text from Berkeley's Haas Business School and Stanford University, is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

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User Review  - brikis98 - LibraryThing

A good book to learn how to develop, market, and sell products as a startup. Makes a very convincing case for why the product development, marketing, and sales practices used in a big, established ... Read full review

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For a first-time entrepreneur, reading "Four Steps to the Epiphany" is like getting sucker-punched in the chest, but in the best possible way. Steve Blank rounds up all of those questions that you've had floating around in your mind but were too afraid to ask, illustrates why failure to answer these questions means failure for your business, and shows you a clear path towards answering these questions and growing your company.
I wish that I had gotten my hands on this book about 12 months ago because it would have made the process of starting a company a lot less hectic. Moving forward, this book is going to serve as an invaluable "How To" and roadmap as we begin to make our first sales and start hiring employees.
All that being said, perhaps this book is not one to read cover-to-cover. There is so much information in here that my head almost exploded every 5 pages. Trying to go through it all at once is just information overload. I think the real value of this book will be as a reference manual that I can come back to it and look at the relevant sections when the company reaches certain stages.
An incredibly insightful book and a must-have for any startup.
 

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