The Fourth Wave: Business in the 21st Century
Berrett-Koehler Publishers, Aug 31, 1996 - Business & Economics - 240 pages
Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens look toward the next century and foresee a "fourth wave," an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. Whether we attain this stage of global well-being, however, will depend on how well our business institutions adapt and change. The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. The changes concern the basics-how an institution is organized, how it defines wealth, how it relates to surrounding communities, how it responds to environmental needs, and how it takes part in the political process. Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship; who define their assets as ideas, information, creativity, and vision; and who strive for seamless boundaries between work and private lives for all employees.
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activity addiction Alvin Toffler's appropriate technology assets awareness become biopolitical business leaders businesspersons challenge codependency competition competitive exclusion principle contemporary corporate leaders creating value creativity culture customers deep ecologists democratic diversity Du Pont Earth ecology economic ecosystems employees environment environmental ethical example focus foster Fourth Wave corporation future global growing Harman Herman Daly hierarchy human Increasing numbers increasingly individual integration internal intuition Johan Galtung John Sculley leadership learning learning organization living systems manifest matrix move natural organizational perspective political pollution problems reality recognize resource accounting responsibility role rsrporate scientism Second Wave corporation serve shift in consciousness social accounting society stakeholders stewardship structural violence Sunrise Seven sustainability team-value model team-value organization technology assessment thinking Third Wave corporation tion trends truth twenty-first century unconscious unconscious mind vision Wave business Wave company waves of change Willis Harman workplace worldview