The Franchise: A History of Sports Illustrated Magazine

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Hyperion, Oct 14, 1998 - Sports & Recreation - 448 pages
"It's All Part of the Game" dramatically recounts how, against the odds, "Sports Illustrated" grew from a misbegotten enterprise into a cultural institution. From halting editorial beginnings, "Sports Illustrated" has evolved into a journalistically tough and visually spectacular magazine that remains one of the truly influential voices in journalism. photo insert.

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THE FRANCHISE: A History of Sports Illustrated Magazine

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Former Daily Variety reporter and newspaper columnist MacCambridge makes an entertaining debut with the story of one of America's most successful magazines. When discussions leading to its creation ... Read full review

The franchise: a history of Sports illustrated magazine

User Review  - Not Available - Book Verdict

Believe it or not, there once was a time when Sports Illustrated didn't do a swimsuit issue and readers didn't get a free gadget for subscribing. MacCambridge, a onetime pop culture reporter ... Read full review


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