The Franchise: A History of Sports Illustrated Magazine

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Hyperion, Oct 14, 1998 - Sports & Recreation - 448 pages
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"It's All Part of the Game" dramatically recounts how, against the odds, "Sports Illustrated" grew from a misbegotten enterprise into a cultural institution. From halting editorial beginnings, "Sports Illustrated" has evolved into a journalistically tough and visually spectacular magazine that remains one of the truly influential voices in journalism. photo insert.

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THE FRANCHISE: A History of Sports Illustrated Magazine

User Review  - Jane Doe - Kirkus

Former Daily Variety reporter and newspaper columnist MacCambridge makes an entertaining debut with the story of one of America's most successful magazines. When discussions leading to its creation ... Read full review

The franchise: a history of Sports illustrated magazine

User Review  - Not Available - Book Verdict

Believe it or not, there once was a time when Sports Illustrated didn't do a swimsuit issue and readers didn't get a free gadget for subscribing. MacCambridge, a onetime pop culture reporter ... Read full review

Contents

A Long Night
1
MidAmerican Century
11
Muscles
29
Copyright

18 other sections not shown

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About the author (1998)

Michael MacCambridge has written about movies, music, and popular culture, but he is best known as one of the nation's foremost authorities on pro and college football. His book "America's Game: The Epic Story of How Pro Football Captured A Nation" was named one of the most distinguished works of non-fiction by the "Washington Post" in 2004. MacCambridge's freelance work has appeared in the "New York Times", the "Wall Street Journal", the "Washington Post, Sports Illustrated, GQ", and many other publications. Since 1997, he has been an adjunct professor at Washington University in St. Louis.

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