The Fundamentals of Typography: Second Edition

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AVA Publishing, Aug 31, 2011 - Design - 200 pages
The Fundamentals of Typography (second edition) is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world, this book offers an essential guide to the subject of typography and its role within graphic design. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises. It is an ideal primer text for typographic modules within visual arts degrees, offering quick and easy explanations of key concepts.

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About the author (2011)

Gavin Ambrose studied at Central St Martins and is a practising graphic designer. Gavin's current commercial practice includes clients from the arts sector, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.

Paul Harris studied at the London College of Printing and has gone on to become a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York, including Dazed & Confused. He is co-author of and collaborator on several books about
graphic design.

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