The Fundraising Feasibility Study: It's Not About the Money

Front Cover
Martin L. Novom
John Wiley & Sons, Jun 15, 2007 - Business & Economics - 312 pages
The Fundraising Feasibility Study

It's Not About the Money

"This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study. . . . It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign."
-John Bloom, Director-Advisory Services
RSF Innovations in Social Finance

"At last, a book that tells all about a pre-campaign development planning study (aka feasibility study). From the role of the organization and its board to the role of the consultant and development staff, this book documents how readiness is the path to success . . . . If you've always wondered how conclusions are drawn, findings explained, and recommendations developed, read this book. It's all here."
-James M. Greenfield, ACFRE, FHP,
author, Fund Raising: Evaluating and Managing the Fund Development Process and Fundraising Fundamentals and editor, The Nonprofit Handbook: Fund Raising, Third Edition

"The Fundraising Feasibility Study provides fundamental information on one of the most important, if little understood, elements of successful fundraising. Written by a cadre of the most experienced and knowledgeable professionals in the field, it offers insights and useful information that will be valuable to practitioners and scholars alike."
-James P. Gelatt, PHD,
Professor, Graduate School of Management & Technology
University of Maryland University College

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Chapter 1 Stepping Up to the ChallengePhilanthropic Program Effectiveness
Chapter 2 Looking in the MirrorWhat Is a Precampaign Planning Study?
Chapter 3 Standing at the ThresholdIt Takes More Than a Feasibility Study to Get Ready for a Capital Campaign
Chapter 4 Development AssessmentReady Aim Fire
Chapter 5 Ensuring Successful OutcomesAssignment of the Tasks
Chapter 6 Listening to the PeopleSelection of Interviewees
Chapter 7 Coming from DonorsConduct of the Interviews
Chapter 8 Telling Our StoryUse of the Case for Giving
Chapter 10 Tell Me What I SayFindings Conclusions and Recommendations
Chapter 11 What Strengthens Our InstitutionIntegrating Results
Chapter 12 Seeking HelpThe Benefits and Burdens of Working with a Consultant
Chapter 13 Taking It HomeApplying What You Learned

Chapter 9 Sifting and SortingCompiling of the Data

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About the author (2007)

Martin L. Novom (Wilton NH), CFRE, is the Principal and founder of the Alexis de Tocqueville Institute, an advisory, educational, and research organization focusing on issues of charitable giving, volunteerism, and volunteer leadership. Mr. Novom has 17 years of full-time professional experience in the nonprofit sector and 26 years experience as a volunteer leader and trustee. He is a board member of AFP of Northern New England and its Vice President of Education. He has presented seminars/lectures on fundraising feasibility for AFP of Northern New England (CFRE Review Course), New England Association of Healthcare Professionals (Annual conference), and the Waldorf Administration Certificate Association of Continuing Education in Fundraising (CONFR).

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