The Gas Station in America

Front Cover
"The first architect-designed gas station - a Pittsburgh Gulf station in 1913 - was also the first to offer free road maps; the familiar Shell name and logo date from 1907, when a British mother-of-pearl importer expanded its line to include the newly discovered oil of the Dutch East Indies; the first enclosed gas stations were built only after the first enclosed cars made motoring a year-round activity - and operating a service station was no longer a "seasonal" job; the system of "octane" rating was introduced by Sun Oil as a marketing gimmick (74 for premium in 1931)." "As the number of "true" gas stations continues its steady decline - from 239,000 in 1969 to fewer than 100,000 today - the words and images of this book bear witness to an economic and cultural phenomenon that was perhaps more uniquely American than any other of this century."--Jacket.
 

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Contents

Preface and Acknowledgments
ix
Gas Stations in Generational Perspective 1
PlaceProductPackaging 18
18
Marketing Strategies in the Petroleum Industry 48
48
Corporate Territoriality 85
85
The Gas Station as Form 130
130
Gas Station Design The Large Corporation 163
163
Gas Station DesignThe Small Entrepreneur 183
183
Gas Stations as a Feature of Urban Landscape 201
201
Conclusion 225
225
Notes 235
235
Select Bibliography 249
249
Index 263
263
Copyright

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