The Gas Station in America

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JHU Press, Mar 1, 2002 - Transportation - 272 pages
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"The first architect-designed gas station - a Pittsburgh Gulf station in 1913 - was also the first to offer free road maps; the familiar Shell name and logo date from 1907, when a British mother-of-pearl importer expanded its line to include the newly discovered oil of the Dutch East Indies; the first enclosed gas stations were built only after the first enclosed cars made motoring a year-round activity - and operating a service station was no longer a "seasonal" job; the system of "octane" rating was introduced by Sun Oil as a marketing gimmick (74 for premium in 1931)." "As the number of "true" gas stations continues its steady decline - from 239,000 in 1969 to fewer than 100,000 today - the words and images of this book bear witness to an economic and cultural phenomenon that was perhaps more uniquely American than any other of this century."--Jacket.
 

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Contents

Gas Stations in Generational Perspective
5
PlaceProductPackaging
18
Marketing Strategies in the Petroleum Industry
50
Corporate Territoriality
85
The Gas Station as Form
130
Gas Station DesignThe Large Corporation
165
Gas Station DesignThe Small Entrepreneur
185
Gas Stations as a Feature of Urban Landscape
203
Conclusion
225
Notes
235
Select Bibliography
249
Index
263
Copyright

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Page 250 - US 40 Today: Thirty Years of Landscape Change in America (Madison: University of Wisconsin Press, 1983). Other applications have had strong urban, cultural, and historical emphases and include Diane M. Rabson, "Forty Years of Change: Contrasting Images of Lower Downtown Denver," Colorado Heritage 4 (1983): 3 6-47; Kenneth E.
Page 249 - Real, imagined and abstract worlds of the past", in: Progress in Geography 3 (1971), S.

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