The General Mills/Parker Brothers Merger: Playing by Different Rules
Journalist Wojahn takes a critical look at the 1968 merger of food giant General Mills and game industry leader Parker Brothers. Drawing upon over 100 hours of interviews with persons involved in the merger, she traces the events that led up to the divestment and restructuring of Parker Brothers in
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Page 19 - Have you tried Wheaties? They're whole wheat with all of the bran. Won't you try Wheaties? For wheat is the best food of man! They're crispy and crunchy the whole year through. Jack Armstrong never tires of them And neither will you. So just buy Wheaties The best breakfast food in the land!
Page 18 - Our biggest assets rest in our Good Will, our merchandising ability, and our efficiency in the use of publicity. These must be carried into new fields of profit opportunity. Our line of thinking and experience fits us to exploit projects that have their roots in the soil that grows wheat. We may follow the trunk of the tree to its utmost tip, but we also should not be averse to grafting new branches upon it.