The Googlization of Everything: (And Why We Should Worry)

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University of California Press, Mar 8, 2011 - Social Science - 280 pages
3 Reviews
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
 

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User Review  - nnschiller - LibraryThing

Was super-excited for this one, then when the semester got heavy, couldn't make time to read more than the 1st chapter. Will bring w/ me to the beach this weekend. Read full review

THE GOOGLIZATION OF EVERYTHING: (And Why We Should Worry)

User Review  - Kirkus

Information overload is the least of Google's problems in this intriguing exposť of the popular website. Few readers need to be told that Google runs on advertising revenue rather than goodwill. But ... Read full review

Contents

The Gospel of Google
1
How Google Came to Rule the Web
13
Faith in Aptitude and Technology
51
Universal Surveillance and Infrastructural Imperialism
82
Prospects for a Global Public Sphere
115
The Future of Books
149
Information Overload Filters and the Fracturing of Knowledge
174
The Human Knowledge Project
199
Acknowledgments
211
Notes
219
Index
257
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About the author (2011)

Siva Vaidhyanathan, Professor of Media Studies and Law at the University of Virginia, is the author of Copyrights and Copywrongs: The Rise of Intellectual Property and How It Threatens Creativity and The Anarchist in the Library: How the Clash between Freedom and Control Is Hacking the Real World and Crashing the System.

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