The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter

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CRC Press, Jun 17, 1999 - Business & Economics - 352 pages
The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target market's trade magazines, newspapers and journals. The techniques are designed to help you stand out above the crowd by strategic use of the print media.
Divided into four main sections - with easy-to-follow steps aimed at showcasing your talent - it doesn't require a major expenditure of time, money or effort. This book could be used effectively by experts in almost any field.
This book will show you how to get your name and ideas in print - in the right place and at the right time deliver the most effective message. Learn how to increase visibility and enhance your image as an expert in the field, without hiring a public relations firm or running an expensive advertising campaign.
You will realize immediate benefits with a comprehensive, step-by-step public relations program. You will learn how to rise above the competition by: becoming recognized as an expert in the minds of new customers, retaining existing clients or customers, and continuously reinforcing trust. You can convert clients and prospects to new products and services, shorten the sales process by learning the experts' secrets of gaining referrals, and to control your own public destiny by following the techniques in this book.

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Contents

Preface
1
Chapter 2How to Position Yourself in the Right Marketplace
15
Chapter 4How to Get Your Message Out Fast
35
Chapter 6Credibi1ity Marketing Strategies
57
Part IIMiting a Publishable Artich
79
Chapter 8More Things You can Do to Look Like a Pro
95
Chapter 23Advertising and Public RelationsHow to Make
209
Revisit the Yellow Pages
233
Chapter 27Speak Like an ExpenUnforgenable Presentations
243
Conclusion
269
Appendix IllSample Client Letters
283
Suggested Resources
313
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About the author (1999)

Credibility marketing expert, author, coach-writer, and frequent contributor to financial and investment periodicals Larry Chambers is a former financial professional. Chambers has been responsible for more than 700 articles in consumer and professional publications from "Accounting Technology" to "Your Money". He has written a total of seven books. He has also coached more than a dozen other authors in successful book projects. Chambers is a contributor to "Writer's Digest Handbook of Making Money Freelance Writing" and is a frequent media guest, financial media expert resource, and seminar presenter. His book, "Recondo", was the subject of a History Channel special for which he was a technical advisor.

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