The Haier Way: The Making of a Chinese Business Leader and a Global Brand

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Homa & Sekey Books, 2003 - Business & Economics - 280 pages
With over 30,000 employees worldwide and products that range from refrigerators to cell phones, Haier is the largest consumer electronics manufacturer in China. This book traces this giant's path to success, from its early bleak years when the company director had to beg from the neighboring village head for money to pay bonuses to his employees to its achievement of placing sixth on Forbes Global's worldwide household appliance manufacturer in 2001. Much emphasis is given to Zhang Ruimin, Haier's chairman and CEO, for his pivotal role in the company's success. Explained is how Haier excelled where many other Chinese companies did not: a commitment to quality, service, and technology innovation, in addition to a global vision and a management style that is a blend of Jack Welch and Confucius.

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Contents

A Defining Moment
1
The Las Vegas and Broadway Stories
7
The Sledgehammer and Beyond
21
Copyright

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About the author (2003)

Yi earned her PhD from Washington University. She has been working on Wall Street since 1992 as a senior Asian business executive and consultant.

Ye holds an MBA from the University of Baltimore. A translator, editor and educator, he has translated and edited over a dozen books and taught English and business at universities and colleges in both China and the U.S.

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