The Icarus Deception: How High Will You Fly?

Front Cover
Portfolio Penguin, 2012 - Creative thinking - 256 pages
289 Reviews
Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.

What people are saying - Write a review

User ratings

5 stars
4 stars
3 stars
2 stars
1 star

LibraryThing Review

User Review  - GlennBell - LibraryThing

The book is an encouragement for people to generate art and express themselves. I am writing a book, so I found his thoughts to be meaningful and helpful. He speaks from experience and has logical arguments. I recommend this book. Read full review

Review: The Icarus Deception: How High Will You Fly?

User Review  - Brock Buchanan - Goodreads

I'm going to read this book again. And then probably again, and again, and again. Seth Godin is one of my favorite authors on business, marketing, and creating something that serves the world we live ... Read full review

Other editions - View all

About the author (2012)

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of and a very popular lecturer. His blog,, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Bibliographic information