The Idea of Propaganda: A Reconstruction

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Greenwood Publishing Group, 2002 - Philosophy - 231 pages
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To understand properly the use of propaganda, it is necessary to move beyond the conventional, largely descriptive treatments that have been the scholarly norm, and to move deeply into a sustained theoretical analysis of the concept in terms of its primary cognitive and ethical deficits. Through a sequential consideration of the epistemology, ethics, and metaphysics of propaganda--that is, one that emerges from a historical review of theories and definitions of the subject--author Stanley B. Cunningham provides a radical new window on a much-discussed discipline. He aims to secure a concept of propaganda that reflects the complexity and sophistication of contemporary mass persuasion practices, while avoiding the trivializations and cliches that mark much of propaganda scholarship.

Utilizing an assortment of philosophical analyses and arguments, Cunningham contends that the culture of propaganda is primarily and originally rooted in a wide range of epistemological disservices--that, indeed, propaganda is neither ethically neutral nor indeterminate, and that its lack of ethics constitutes part of its very definition. Eschewing the methodology of social science, this radical study represents the first-ever systematic and philosophically structured approach in the 80-year history of propaganda analysis.

 

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Contents

Introduction
1
The Problem of Defining Propaganda
9
The Notion of Propaganda
11
The Utility of the Notion of Propaganda
35
Approaches to the Concept of Propaganda
57
Approaching Propaganda through Definitions and Classifications
59
Beyond Definitions Approaching Propaganda through Method
77
The Philosophy of Propaganda
95
The Ethics of Propaganda
127
The Metaphysics of Propaganda
155
Moving Beyond Propaganda
179
Responding to Propaganda An Ethical Enterprise
181
Conclusion
203
References
209
Index
225
Copyright

The Epistemology of Propaganda
97

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About the author (2002)

STANLEY B. CUNNINGHAM is Professor Emeritus at the University of Windsor in Ontario, Canada. He is the co-author and co-editor of Television Advertising in Canadian Elections: The Attack Mode, (1993).

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