The Impact of Technology on Fundraising: New Directions for Philanthropic Fundraising
This issue explores how to harness powerful new information technologies--particularly the internet--to strengthen fundraising, and it examines the ethical issues raised by the extraordinary potential of these technologies. The contributors argue that nonprofits may have to develop revolutionary new institutional structures in order to take the fullest advantageof these new tools, while at the same time taking care not to abuse the expanded information-gathering and outreach capabilities now available to them. Chapters use a case study to show how to constructa web page that compellingly reflects an organization's mission and purpose, and how to avoid common mistakes when chosing fundraising software. The contributors draw on current fundraising regulations to offer a model for regulating internet fundraising practices, discuss whether existing guidlines for gathering information on donors and potential donors are still applicable in the new technological environment, and challenge nonprofits to use technology to bridge the gap between the haves and have-nots.
This is the 25th issue of the quarterly journalNew Directions for Philanthropic Fundraising.
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Communication acknowledgment and the morality
The Internet and the regulation of the nonprofit sector
2 other sections not shown
agency application approach bitsphere Center on Philanthropy Chaordic citizens complex consultant costs create cyberface cyberspace databases Dee Hock difference digital revolution DIRECTIONS FOR PHILANTHROPIC disintermediation Donor Bill Duquesne University dwelling place Dwight F electronic ethical awareness ethical guidelines example existence face of Wake fund fundraising profession fundraising software Goffman Heim Hock human face Hyde increased Indiana University Center individual institutional authors Inter INTERIM RESULTS issues JOSSEY-BASS PUBLISHERS Joyce Foundation Levinas major gift prospect mation moral nology nonprofit organizations nonprofit sector on-line activities percent phenomenology PHILANTHROPIC FUNDRAISING physical face potential principles profit programs question regulation of nonprofit regulatory requirements Rhetorical interruptions slices social death social impact society software selection solicitation spillover effect staff technological advances tion tool truth understanding Ursula Franklin vertical market vertical market software VISA Wake Forest University York