The Impact of Technology on Fundraising: New Directions for Philanthropic Fundraising

Front Cover
This issue explores how to harness powerful new information technologies--particularly the internet--to strengthen fundraising, and it examines the ethical issues raised by the extraordinary potential of these technologies. The contributors argue that nonprofits may have to develop revolutionary new institutional structures in order to take the fullest advantageof these new tools, while at the same time taking care not to abuse the expanded information-gathering and outreach capabilities now available to them. Chapters use a case study to show how to constructa web page that compellingly reflects an organization's mission and purpose, and how to avoid common mistakes when chosing fundraising software. The contributors draw on current fundraising regulations to offer a model for regulating internet fundraising practices, discuss whether existing guidlines for gathering information on donors and potential donors are still applicable in the new technological environment, and challenge nonprofits to use technology to bridge the gap between the haves and have-nots.

This is the 25th issue of the quarterly journalNew Directions for Philanthropic Fundraising

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Editors Notes
Communication acknowledgment and the morality
The Internet and the regulation of the nonprofit sector

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About the author (2000)

DWIGHT F. BURLINGAME is associate executive director of the Indiana University Center on Philanthropy. MICHAEL J. POSTON is vice president and associate dean for development and alumni affairs at Wake Forest University Baptist Medical Center.

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