The Indian Media Business
The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
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As a media student, I feel the book provides a good background of the Indian media. However, peculiarly, there is no emphasis on the burgeoning magazine market and an iconoc brand India Today gets no mention!