The Innovator's Cookbook: Essentials for Inventing What Is Next

Front Cover
Steven Johnson
Penguin, Oct 4, 2011 - Business & Economics - 272 pages
From the New York Times bestselling author of How We Got To Now and Farsighted

Steven Johnson, author of Where Good Ideas Come From, Emergence, Everything Bad is Good for You, Mind Wide Open and Ghost Map, and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.
 

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LibraryThing Review

User Review  - bweegenaar - LibraryThing

Well to add Steven Johnson as avery original writer on the cover of this essaybook (and ok some interviews which hardly come to the subject of innovating) is a very poorly example of marketing. Read full review

THE INNOVATOR'S COOKBOOK: Essentials for Inventing What Is Next

User Review  - Kirkus

Johnson (Where Good Ideas Come From: The Natural History of Innovation, 2010, etc.) offers an invaluable compendium of the best available thinking on innovation."The history of human progress ... Read full review

Contents

The Low Road
Disruptive Management Practices from Asia
A Conversation with Brian
A Conversation with Tom Kelley
A Conversation with Ray Ozzie
Also by Steven Johnson
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About the author (2011)

Steven Johnson is the author of the bestsellers Where Good Ideas Come From,The Invention of Air, The Ghost Map, Everything Bad Is Good For You, and Mind Wide Open, as well as Emergence and Interface Culture. He is the founder of a variety of influential websites-most recently, outside.in-and writes for Time, Wired, The New York Times, and The Wall Street Journal. He lives in Marin County, California, with his wife and three sons.

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