The Internationalization of United States Franchizing Systems

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Taylor & Francis, 1999 - Business & Economics - 93 pages
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Conflicting Identities and Multiple Masculinitiestakes as its focus the construction of masculinity in Western Europe from the early Middle Ages until the fifteenth century, crossing from pre-Christian Scandinavia across western Christendom. The essays consult a broad and representative cross section of sources including the work of theological, scholastic, and monastic writers, sagas, hagiography and memoirs, material culture, chronicles, examplaand vernacular literature, sumptuary legislation, and the records of ecclesiastical courts. The studies address questions of what constituted male identity, and male sexuality. How was masculinity constructed in different social groups? How did the secular and ecclesiastical ideals of masculinity reinforce each other or diverge? These essays address the topic of medieval men and, through a variety of theoretical, methodological, and disciplinary approaches, significantly extend our understanding of how, in the Middle Ages, masculinity and identity were conflicted and multifarious.
 

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Contents

Literature of International Franchising ll
11
Chapter HI The Model
25
Research Design
37
Data Analysis
47
Summary and Conclusions
67
Bibliography
81
Index
91
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About the author (1999)

Ilan Alon, Ph.D., is Assistant Professor of International Business and Marketing at the State University of New York Oneonta.

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