The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything
Winner of a 2013 Small Business Book Award for Economics
The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer than ever. There is endless choice and feature overkill in all but the best experiences. Everybody knows everything about us. The simple life is a thing of the past. Everywhere, there's too much of the wrong stuff and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking.
Welcome to the age of excess everything. Success in this new age looks different and demands a new skill: Subtraction.
Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly . . . or the discipline to refrain from adding it in the first place. And if subtraction is the new skill to be acquired, we need a guide to developing it.
Enter The Laws of Subtraction.
Through a dozen of the most compelling stories of breakthrough innovation culled from 2,000 cases and bolstered by uniquely personal essays contributed by over 50 of the most creative minds in business today, The Laws of Subtraction outlines six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something very good happens.
The Laws of Subtraction features contributions by over 50 highly regarded thinkers, creatives, and executives.
On Law #1: What Isn't There Can Often Trump What Is
On Law #2: The Simplest Rules Create the Most Effective Experience
On Law #3: Limiting Information Engages the Imagination
On Law #4: Creativity Thrives Under Intelligent Constraints
On Law #5: Break Is the Important Part of Breakthrough
On Law #6: Doing Something Isn't Always Better Than Doing Nothing
What people are saying - Write a review
LibraryThing ReviewUser Review - Daniel.Estes - LibraryThing
The Laws of Subtraction by Matthew May is worth your time but the content is mixed. Where it's good, it's inspired. But otherwise there's no shortage of biz-speak aimed at the appropriate audience ... Read full review
LibraryThing ReviewUser Review - StefanieGeeks - LibraryThing
This is great book full of stories to fuel thought on the philosophy of subtraction. It theorizes, through a conversational tone, that we can all benefit from subtraction in our working and home lives ... Read full review
Law No 2 The Simplest Rules Create the Most Effective Experience
Law No 3 Limiting Information Engages the Imagination
Law No 4 Creativity Thrives Under Intelligent Constraints
Law No 5 Break is the Important Part of Breakthrough
Law No 6 Doing Something Isnt always Better than Doing Nothing
Notes Sources and Further Readings