The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- |
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LibraryThing Review
User Review - bbbart - LibraryThingI really like the scientific theory behind the Lean Startup, but somehow the book failed to interest me cover to cover. Again, the typical American style (overly simplifying things, endless repetition ... Read full review
LibraryThing Review
User Review - Documentatie - LibraryThingEvery so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. -- Philip Delves Broughton ... Read full review
Other editions - View all
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to ... Eric Ries Limited preview - 2011 |
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to ... Eric Ries Limited preview - 2011 |
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to ... Eric Ries No preview available - 2011 |
Bibliographic information
| Title | The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries |
| Author | Eric Ries |
| Publisher | Crown Business, 2011 |
| ISBN | 0670921602, 9780670921607 |
| Length | 320 pages |
| Export Citation | BiBTeX EndNote RefMan |