The Limits to Globalization and the Regional Strategies of Multinational Enterprises

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Alan M. Rugman, Alain Verbeke
Gabler Verlag, Jan 17, 2005 - Business & Economics - 170 pages
A Transaction Cost Economics Approach Regional and Global Strategies of Japanese Firms Regional versus Global Strategy in the US Service Industries Regional Management Centers in the Asia-Pacific The Globalization Myth: The Case of China Globalization Rediscovered: The Case of Uniqueness and "Creative Industries" Are the Largest Financial Institutions Really "Global"? Environmental Reporting by Multinationals from the Triad.

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About the author (2005)

Alan Rugman is Director of the Center for International Business Education & Research and Professor of Management, Business Economics and Public Policy at the Kelley School of Business, Indiana Univ., Bloomington, USA.
Alain Verbeke is Professor of International Business Strategy, McCaig Chair in Management, Department of Strategy & Global Management, Haskayne School of Business, Faculty of Management, University of Calgary, Calgary, Canada.