The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, Or Manage a Business

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Rodale, Oct 11, 2005 - Business & Economics - 205 pages
4 Reviews
Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This Fall she's breaking new ground with two television shows from NBC--her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha--as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What's her secret for success?

Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge.
Featuring Martha's top principles for success, as well as stories and anecdotes from her own experiences, Martha's Rules is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great advice--and who have great business ideas of their own!
 

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Excellent piece of work .....she has shared little details to big rules to be kept in mind before you start a business.

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A very good read. Inspiring and good advice for anyone who is thinking of starting their own business.

Contents

WHATS PASSION GOT TO DO WITH IT?
1
ASK YOURSELF WHATS THE BlG IDEA?
24
GET A TELESCOPE A WIDEANGLE LENS
46
TEACH so YOU CAN LEARN
64
ALL DRESSED UP AND READY TO GROW
86
QUALITY is EVERYDAY
108
BUILD AN ATEAM
129
SO THE PIE ISNT PERFECT? CUT IT INTO WEDGES
150
TAKE RISKS NOT CHANCES
170
MAKE IT BEAUTIFUL
190
INDEX
197
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About the author (2005)

From her award-winning magazine, Martha Stewart Living, to her bestselling product lines, Martha Stewart shares the creative principles and practical ideas that have made her America's most trusted guide to stylish living. She has been awarded numerous honors and distinctions from the worlds of business, education, television, media, culinary arts, and retail. In April 2005, she was included among the 100 most infl uential men and women of the year in TIME magazine's annual "TIME 100" list, in the "Builders & Titans" category. Martha Stewart is also a bestselling author.

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