The McDonaldization Thesis: Explorations and Extensions

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SAGE, Dec 19, 1997 - Social Science - 224 pages
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In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - `McDonaldization'.

Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been `McDonaldized'. The second part demonstrates the empirical reach of the `McDonaldization' process with discussions on work, credit and globalization. Part Three moves beyond `McDonaldization' to the worlds of `new means of consumption' and the postmodern perspectives that best illuminate them. The author concludes with a re-evaluation of the McDonaldization thesis and its future.

 

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Contents

McDonaldization and Beyond
1
Theoretical Issues
16
A Metasociological Analysis
35
4 Munching on McDonaldization of Social Theory
52
The Expansion of McDonaldization
59
The New American Menace
71
7 Globalization McDonaldization and Americanization
81
8 Credit Cards FastFood Restaurants and Increasing Rationalization
95
Complementary Perspectives on Contemporary Tourism
134
11 McUniversity in the Postmodern Consumer Society
151
12 Dealing with the New Means of Consumption
163
McDonaldization Redux
174
References
192
Name Index
203
Subject Index
206
Copyright

The New Means of Consumption
117

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About the author (1997)

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

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