The McDonaldization Thesis: Explorations and Extensions

Front Cover
SAGE, Dec 19, 1997 - Social Science - 224 pages
0 Reviews
In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - `McDonaldization'.

Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been `McDonaldized'. The second part demonstrates the empirical reach of the `McDonaldization' process with discussions on work, credit and globalization. Part Three moves beyond `McDonaldization' to the worlds of `new means of consumption' and the postmodern perspectives that best illuminate them. The author concludes with a re-evaluation of the McDonaldization thesis and its future.


What people are saying - Write a review

We haven't found any reviews in the usual places.


McDonaldization and Beyond
Theoretical Issues
A Metasociological Analysis
4 Munching on McDonaldization of Social Theory
The Expansion of McDonaldization
The New American Menace
7 Globalization McDonaldization and Americanization
8 Credit Cards FastFood Restaurants and Increasing Rationalization
Complementary Perspectives on Contemporary Tourism
11 McUniversity in the Postmodern Consumer Society
12 Dealing with the New Means of Consumption
McDonaldization Redux
Name Index
Subject Index

The New Means of Consumption

Other editions - View all

Common terms and phrases

About the author (1997)

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

Bibliographic information