The Measurement of Meaning

Couverture
University of Illinois Press, 1957 - 342 pages
In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.
 

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Table des matières

THE LOGIC OF SEMANTIC DIFFERENTIATION
1
THE DIMENSIONALITY OF THE SEMANTIC SPACE
31
THE SEMANTIC DIFFERENTIAL AS A MEASURING INSTRUMENT
76
EVALUATION OF THE SEMANTIC DIFFERENTIAL
125
ATTITUDE MEASUREMENT AND THE PRINCIPLE OF CONGRUITY
189
SEMANTIC MEASUREMENT IN PERSONALITY AND PSYCHOTHERAPY RESEARCH
217
SEMANTIC MEASUREMENT IN COMMUNICATIONS RESEARCH
272
SUMMARY AND PROSPECTUS
318
APPENDIX
332
REFERENCES
336
Droits d'auteur

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À propos de l'auteur (1957)

Charles E. Osgood is professor of psychology and research professor in the Institute of Communications Research, University of Illinois. George J. Suci is associate professor in the Department of Child Development and Family Relationships, Cornell University. Percy H. Tannenbaum is professor of psychology and journalism, and director of the Mass Communications Research Center, University of Wisconsin.

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