The Measurement of MeaningUniversity of Illinois Press, 1957 - 342페이지 In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science. The core of the book is the authors' description, application, and evaluation of this important tool and its far-reaching implications for empirical research. |
목차
THE LOGIC OF SEMANTIC DIFFERENTIATION | 1 |
THE DIMENSIONALITY OF THE SEMANTIC SPACE | 31 |
THE SEMANTIC DIFFERENTIAL AS A MEASURING INSTRUMENT | 76 |
EVALUATION OF THE SEMANTIC DIFFERENTIAL | 125 |
ATTITUDE MEASUREMENT AND THE PRINCIPLE OF CONGRUITY | 189 |
SEMANTIC MEASUREMENT IN PERSONALITY AND PSYCHOTHERAPY RESEARCH | 217 |
SEMANTIC MEASUREMENT IN COMMUNICATIONS RESEARCH | 272 |
SUMMARY AND PROSPECTUS | 318 |
APPENDIX | 332 |
| 336 | |
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active-passive activity factor adjectives ADLAI STEVENSON aesthetic anxiety assertion associated assumed attitude change average average absolute deviations behavior cent level centroid cepts characteristic attributes Cleckley color compared components concept being judged congruity principle coordinates correlation correspond deviations dimensions direction distances effect EISENHOWER elicited encoding evaluative factor evaluative scales Eve Black Eve White experiment experimental factor analysis factor scores favorable FIFTH AMENDMENT given good-bad hot-cold hypothesis identified ILLIAC indicated individual instrument interaction intervals judgments latency latent content linguistic loading males matrix meaning meaningful measuring instrument mediation process ment method objects obtained original Osgood pairs personality polar terms predicted problem Psycholinguistics ratings reaction relation reliability represent representational mediation Republicans rotated sample scale positions schizophrenics selected semantic differential semantic measurement semantic space significant significate signs similar situation Stevenson stimulus strong-weak structure symbol synesthesia Table Taft therapy Thurstone scales tion validity variable words