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The main aspects of the media
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able activity advertising American analysis approach areas argued audience BBC1 become Britain broadcasting cent claim communication companies concern coverage critical cultural Daily debate define develop direct discussion dominant economic effects election especially example film forces given groups helped ideas ideology individual industrial influence institutions interests interpretation involved issues journalists labelling London look magazines major Marxist mass meaning natural needs newspapers organisations particular period perspective pluralist political popular possible present problem production professionals profit programme Questions Reading reality refer reflected relations reported represented response role ruling seen share situation comedy soap social society sociologists sociology story structure studies suggest television tended theory tion values various viewers violence