The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

Front Cover
Harvard Business School Press, 2006 - Psychology - 207 pages
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

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LibraryThing Review

User Review  - Meredy - LibraryThing

Enterprises of every kind need creative thinking to power innovation and drive the business forward. Where do ground-breaking ideas come from? Do they arise by sheer happenstance? Are they the ... Read full review

LibraryThing Review

User Review  - paulsignorelli - LibraryThing

The Intersection, Frans Johansson writes in "The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, & Cultures," is that wonderful place where people from different fields of ... Read full review

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