The Meeting Industry in Germany - Development and recent Trends: Analyse des deutschen Meeting Event und incentive Marktes

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GRIN Verlag, Feb 5, 2009 - Business & Economics - 31 pages
Scientific Essay from the year 2008 in the subject Tourism, grade: 1,3, Heilbronn University of Applied Sciences, course: Einreichung bei der 23rd International Tourism Student Conference, Krems, Austria , 24 entries in the bibliography, language: English, abstract: To approach the MICE-industry in more detail every letter of the acronym MICE is looked at individually. The intention is to provide key data that offers the possibility for deduction as well as a comparison with other meeting international destinations. All presented data are taken from the studies of AUMA, GCB Meeting and Event Barometer, ghh consult, TNS Infratest GmbH and VDR Travel Report. The statistical universe of each study is defined in Appendix B. The outcomes predicate that there is a growing international participation in fairs and trade Show. In the same way the strategic geographical position of Germany will attract more businesses. It could be detected that despite the fact that companies need meetings as mean to keep their employees informed, trained and motivated, each event has to proof its effectiveness and efficiency.

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