The Meeting Industry in Germany - Development and recent Trends: Analyse des deutschen Meeting Event und incentive Marktes
Scientific Essay from the year 2008 in the subject Tourism, grade: 1,3, Heilbronn University of Applied Sciences, course: Einreichung bei der 23rd International Tourism Student Conference, Krems, Austria , 24 entries in the bibliography, language: English, abstract: To approach the MICE-industry in more detail every letter of the acronym MICE is looked at individually. The intention is to provide key data that offers the possibility for deduction as well as a comparison with other meeting international destinations. All presented data are taken from the studies of AUMA, GCB Meeting and Event Barometer, ghh consult, TNS Infratest GmbH and VDR Travel Report. The statistical universe of each study is defined in Appendix B. The outcomes predicate that there is a growing international participation in fairs and trade Show. In the same way the strategic geographical position of Germany will attract more businesses. It could be detected that despite the fact that companies need meetings as mean to keep their employees informed, trained and motivated, each event has to proof its effectiveness and efficiency.
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Accessed Accor agencies Airlines alliance amount Attendees attendees AUMA Austria BCD Travel billion Euros turnover BMWI business hotels business tourism business travel Carlson Wagonlit Travel centive travel clear tendency communication companies conference congress centres Conny Grabner Convention corporate travel DEGEFEST Deutsche Bank Deutsche Lufthansa economic employees Europe event locations Exhibitions & Trade exhibitors experts fair and exhibition figures FREYER German fair Germany as meeting ghh consult Heilbronn University IATA incentive travel incentive trips increase infrastructure international scheduled flight KIRSTGES leisure tourism LH within international List of Tables Major Players Market Data Meeting Industry meeting locations meeting room MICE MICE-industry million business trips non-split Number overnight stay questionnaires seat capacity sector Seminar service mentality SevenCenters Spacious special theme star hotels statistical universe SWOT Analysis Germany tive TNS/Infratest total market trainings travel management UNIPLAN VDR TRAVEL REPORT venues visitors Whereas Wirtschaft