The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery SuccessAn unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today’s sophisticated patrons are offered an ever-increasing array of options. It’s so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees—employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry. Focused on practical guidance, author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn’t work, The Microbrewery Handbook:
The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry. |
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Contents
The Basics 13 | 15 |
Building Your Microbrewery | 37 |
Tips to Start Your Business Plan | 39 |
Figuring Out Your Financials | 42 |
Finance QA with Bhramari Brewing CEO Audra Gaiziunas | 52 |
Finding the Dollars to Get Started | 60 |
Sizing up the Brewery | 67 |
The Wonderful World of Permitting and Zoning | 72 |
Quint Studer | 127 |
Creating an Incredible Customer Experience | 139 |
Customer Service Tips | 141 |
How to Program Your Taproom to Build Revenue | 146 |
Keys to Improving DaytoDay Taproom Operations | 156 |
The Value of Finding and Preserving Mentorship | 164 |
Getting the Word Out Branding | 181 |
How to Get the Local Media on Your Side | 195 |
What to Ask Your Architect and Contractors | 76 |
Jester King Founder Jeffrey Stuffings | 81 |
The Keys to Success Leadership and Company Culture | 93 |
Keys to Strong Leadership | 95 |
How to Hire Well and Eliminate Turnover in Three Steps | 99 |
How to Have Happy Employees | 111 |
Common Barriers to a Strong Company Culture | 120 |
Other editions - View all
The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success DC Reeves Limited preview - 2019 |
The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success DC Reeves Limited preview - 2019 |
The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success DC Reeves Limited preview - 2019 |