The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success

Front Cover
John Wiley & Sons, Nov 26, 2019 - Business & Economics - 272 pages

An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world.

Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today’s sophisticated patrons are offered an ever-increasing array of options. It’s so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees—employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry.

Focused on practical guidance, author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn’t work, The Microbrewery Handbook:

  • Helps you create unique, memorable experiences for your customers, your employees, and your city
  • Includes coverage of the financial aspects of building and growing your business, such as banking, investment, and debt
  • Shows you how to transform your business into a community anchor
  • Offers suggestions on building an entire culture around your brand that promotes positivity and attracts the right kind of attention
  • Shares personal stories and advice from a successful microbrew entrepreneur
  • Includes interviews and insight with industry experts as well as owners of some of the nation’s elite craft breweries including Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Resier of Burial Brewing

The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The Basics 13
15
Building Your Microbrewery
37
Tips to Start Your Business Plan
39
Figuring Out Your Financials
42
Finance QA with Bhramari Brewing CEO Audra Gaiziunas
52
Finding the Dollars to Get Started
60
Sizing up the Brewery
67
The Wonderful World of Permitting and Zoning
72
Quint Studer
127
Creating an Incredible Customer Experience
139
Customer Service Tips
141
How to Program Your Taproom to Build Revenue
146
Keys to Improving DaytoDay Taproom Operations
156
The Value of Finding and Preserving Mentorship
164
Getting the Word Out Branding
181
How to Get the Local Media on Your Side
195

What to Ask Your Architect and Contractors
76
Jester King Founder Jeffrey Stuffings
81
The Keys to Success Leadership and Company Culture
93
Keys to Strong Leadership
95
How to Hire Well and Eliminate Turnover in Three Steps
99
How to Have Happy Employees
111
Common Barriers to a Strong Company Culture
120
Love Your Community and It Will Love You Back
201
Perfect Plain Brewing Co
215
Core Values and Standards of Behavior
227
Glossary
233
Index
239
Copyright

Other editions - View all

Common terms and phrases

About the author (2019)

DC Reeves is co-founder and CEO of Perfect Plain Brewing Co., one of Florida's top microbrewery success stories. DC learned about entrepreneurship and achieving financial success by building a great place to work, producing a top-notch product, and passionately focusing on customer satisfaction. In its first year of operations, Perfect Plain Brewing Co. became one of the busiest taprooms in the state. Since opening Perfect Plain, DC has become a mentor and consultant to prospective and current small business owners looking to start and grow their own dream. Visit www.perfectplain.com for more info.

Bibliographic information