Merchant Server Book

Front Cover
With this guide, users learn to set up their stores with advanced technologies such as Java and ActiveX Controls. Each store can be set up to pull information from an existing database and adapt to server variables. For instance, if one of the stores sells shoes, Merchant System can be programmed to adjust the server to accommodate sizes, colours and prices. The book aims to provide full details on establishing, managing, administering and securing electronic storefronts. In addition, readers learn how to: process and track orders; manage visitor data; analyze traffic data; schedule dynamic promotions; choose discounting; deal with taxes; integrate Internet storefronts with existing systems; set up shipping & handling processes; conduct secure Internet payment supported by VeriFone; and determine payment and credit card policies.

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Contents

Foreword
xix
ir
xxii
The New Marketing Frontier 1
xxv
Copyright

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