The Millionaire Next Door: The Surprising Secrets of America's Wealthy

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Taylor Trade Publishing, Oct 25, 1996 - Business & Economics - 272 pages
15 Reviews
"Why aren't I as wealthy as I should be?" Many people ask this question of themselves all the time. Often they are hard-working, well educated middle- to high-income people. Why, then, are so few affluent. For nearly two decades the answer has been foundin the bestselling The Millionaire Next Door: The Surprising Secrets of America's Wealthy, reissued with a new foreword for the twenty-first century by Dr. Thomas J. Stanley. According to the authors, most people have it all wrong about how you become wealthy in America. Wealth in America is more often the result of hard work, diligent savings, and living below your means than it is about inheritance, advance degrees, and even intelligence. The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. You will learn, for example, that millionaires bargain shop for used cars, pay a tiny fraction of their wealth in income tax, raise children who are often unaware of their family'swealth until they are adults, and, above all, reject the big-spending lifestyles most of us associate with rich people. In fact, you will learn that the flashy millionaires glamorized in the media represent only a tiny minority of America's rich. Most ofthe truly wealthy in this country don't live in Beverly Hills or on Park Avenue-they live next door.

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User Review  - lrem1 -

I lead group of 20yearolds & we mailnly do Bible studies. I thought this book was important enough to take some time to teach the principles to my group in order to give them an opportunity to get their lives started on the right foot. They have been eating it up! ... Read full review


User Review  - Randy W. -

gift for a friend glad I got this Read full review


1 Meet the Millionaire Next Door
2 Frugal Frugal Frugal
3 Time Energy and Money
4 You Arent What You Drive
5 Economic Outpatient Care
6 Affirmative Action Family Style
7 Find Your Niche
8 Jobs Millionaires versus Heirs
Appendix 1
Appendix 2
Appendix 3

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About the author (1996)

Thomas J. Stanley is an author, lecturer, and researcher who has studied the affluent since 1973. He lives in Atlanta, Georgia.

William D. Danko is associate professor of marketing in the School of Business, University at Albany, State University of New York.

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