The Mirror Makers: A History of American Advertising and Its CreatorsStephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. |
Contents
Advertising Prehistory The Nineteenth Century | 13 |
The Age of Lasker | 40 |
High Tide and Green Grass The Twenties | 76 |
Depression and Reform | 116 |
The Second Boom | 170 |
The Creative Revolution | 216 |
Real Reform New Images in the Mirror | 270 |
The 1970s The Cycle Never Stops | 312 |
The Ten Largest Agencies in US Billings 19451995 | 329 |
Manuscript Collections | 333 |
Abbreviations of Sources | 335 |
Index | 371 |
Other editions - View all
The Mirror Makers: A History of American Advertising and Its Creators Stephen R. Fox No preview available - 1984 |
Common terms and phrases
advertising agency American appeared asked associate Barton Bates BBDO became Bernbach better billings brought Burnett called campaign changed claim clients consumer copy copywriter creative decade director early effect executive February five four George going hard head helped hired Hopkins idea industry January John July June Lasker later less lived look Madison Avenue magazine major March meeting million moved needed never newspaper noted November October offered Ogilvy percent political published radio recalled Reeves Resor Rubicam seemed sell September sold started style success thing Thompson tion told took trade turned Walter week woman women writing wrote York Young
References to this book
Bibliographic information
| Title | The Mirror Makers: A History of American Advertising and Its Creators Illini books |
| Author | Stephen R. Fox |
| Edition | illustrated, reprint |
| Publisher | University of Illinois Press, 1984 |
| ISBN | 0252066596, 9780252066597 |
| Length | 383 pages |
| Export Citation | BiBTeX EndNote RefMan |