The Myth of Multitasking: How "Doing It All" Gets Nothing Done

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Wiley, Jul 23, 2008 - Business & Economics - 144 pages
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In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home.

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The myth of multitasking: how "doing it all" gets nothing done

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The growth of email and text messages, among other innovations, has made time management at work more of a challenge. Keeping up with all of this simultaneous communication can become ... Read full review

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About the author (2008)

Dave Crenshaw is a business coach and founder of Fresh Juice Strategy. He coaches and trains CEOs and management teams worldwide. Crenshaw is a graduate of Brigham Young University's Marriot School of Management and a frequent keynote speaker.

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