The Myth of Multitasking: How "Doing It All" Gets Nothing Done

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Wiley, Jul 23, 2008 - Business & Economics - 144 pages
In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home.

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LibraryThing Review

User Review  - MartinBodek - LibraryThing

A very interesting, very quick read on the perils of multitasking. It certainly sold me on its central idea. The book is written in a "fable" style vis-a-vis a professional meeting with a multitasker ... Read full review

LibraryThing Review

User Review  - laze - LibraryThing

A quick read, it feels more like a series on a productivity blog than a book, but gets the point across and offers some good examples and strategies. Read full review

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About the author (2008)

Dave Crenshaw is a business coach and founder of Fresh Juice Strategy. He coaches and trains CEOs and management teams worldwide. Crenshaw is a graduate of Brigham Young University's Marriot School of Management and a frequent keynote speaker.

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