The New Capitalist Manifesto: Building a Disruptively Better Business

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Harvard Business Press, 2011 - Business & Economics - 221 pages
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Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn't just a severe recession. It's evidence that our economic institutions are obsolete--a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.

In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only "thin" value--gains that are largely illusory and produce diminishing returns every year.

For "thick" value--enduring, meaningful, sustainable advantage that deeply benefits the larger society--Haque details five new cornerstones of prosperity in the twenty-first century:

*Loss advantage: From value chains to value cycles
*Responsiveness: From value propositions to value conversations
*Resilience: From strategy to philosophy
*Creativity: From protecting a marketplace to completing a marketplace
*Difference: From goods to betters

The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.

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User Review  - BrentN - LibraryThing

I wanted to like this book a lot. I follow Umair Haque on Twitter and enjoy his commentary. I should have looked more closely at that commentary however, because there is a lesson there about the book ... Read full review

LibraryThing Review

User Review  - gsatell - LibraryThing

Crap. A lot of building up straw men and then beating them to death. Read full review



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About the author (2011)

Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.

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