The New Community Rules: Marketing on the Social Web

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"O'Reilly Media, Inc.", Jul 8, 2009 - Business & Economics - 346 pages
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

  • Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
  • Learn the art of conversation marketing, and how social media thrives on honesty and transparency
  • Manage and enhance your online reputation through the social web
  • Tap into the increasingly influential video and podcasting market
  • Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.


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Chapter 1 An Introduction to Social Media Marketing
Chapter 2 Goal Setting in a Social Environment
Networking and Implementing Strategy
Getting into the Game
Chapter 5 Using Blogs to Communicate Influence and Learn from Your Constituents
How Twitter Can Transform Your Business
Facebook MySpace LinkedIn and Other Social Networks
The Informational Social Networks
How to Rock the Social Bookmarking Space
Chapter 10 Social News Brings You Page Views
Photography Video and Podcasting
Putting It All Together
Appendix A The Ultimate Social Media Etiquette Handbook
Appendix B Recommended Reading

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About the author (2009)

Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at She is based in New York City.