The New Community Rules: Marketing on the Social Web
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
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Chapter 1 An Introduction to Social Media Marketing
Chapter 2 Goal Setting in a Social Environment
Networking and Implementing Strategy
Getting into the Game
Chapter 5 Using Blogs to Communicate Influence and Learn from Your Constituents
How Twitter Can Transform Your Business
Facebook MySpace LinkedIn and Other Social Networks
The Informational Social Networks