The New Know: Innovation Powered by Analytics

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John Wiley & Sons, Aug 28, 2009 - Business & Economics - 256 pages
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Learn to manage and grow successful analytical teams within yourbusiness

Examining analytics-one of the hottest business topicstoday-The New KNOW argues that analytics is needed byall enterprises in order to be successful. Until now,enterprises have been required to know what happened in the past,but in today's environment, your organization is expected to have agood knowledge of what happens next.

This innovative book covers

  • Where analytics live in the enterprise
  • The value of analytics
  • Relationships betwixt and between
  • Technologies of analytics
  • Markets and marketers of analytics

The New KNOW is a timely, essential resource to stayingcompetitive in your field.

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About the author (2009)

Thornton May knows knowing. His work on the complexintersection of the informational, knowledge, and behavioralcomponents of organizational change includes teaching atdistinguished business schools, writing for widely read technologymagazines, futuring at think tanks, and keeping in monthly contactwith more than 1,000 C-level executives.

May specializes in creating collaborative knowledge places,postindustrial campfires where the best and brightest convene tounderstand what they know, what they don't know, and what they cando about it. He currently engages executives at organizations suchas the CIO Executive Summit (Evanta/DMG Group), the Multi-ChannelValue Lab (Digital River), the Olin Innovation Lab (Olin College ofEngineering), and the Value Studio at Florida State College atJacksonville.

The editors at eWeek magazine acknowledged May as one ofthe "100 Most Influential People in IT." The editors at FastCompany consider him one of the "50 best brains inbusiness."

Thornton May received his BA from Dartmouth College and his MSIAfrom Carnegie-Mellon University. He did doctoral work in Japanesestudies at the University of Michigan and Keio University inTokyo.

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