The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

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John Wiley & Sons, Dec 31, 2009 - Business & Economics - 304 pages
3 Reviews
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

  • New case studies and current examples are included to illustrate the very latest in marketing and PR trends
  • Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
  • Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
  • David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

 

What people are saying - Write a review

A worthwhile read

User Review  - Amy Elizabeth - Borders

The New Rules of Marketing & PR", Second Edition, written by David Meerman Scott, is absolutely a worthwhile read. Scott does an excellent job of drawing a clear distinction between the “old rules ... Read full review

Where do we go from here?

User Review  - Anonymous - Borders

The rules have changed! Traditional PR is history. Effective review and analysis of the ever-evolving world of marketing, networking and connecting both professionally and personally. What to do, how ... Read full review

Contents

in an Online World 3
3
Public Relations and ThirdParty Ink 9
9
The New Rules of Marketing and PR 15
15
Contents
19
Reaching Your Buyers Directly 25
25
WebBased Communications to Reach
35
Tapping Millions of Evangelists to Tell Your Story
57
Audio and Video Drive Action
75
How Web Content Influences the Buying Process
159
Social Networking Sites and Marketing
173
Blogging to Reach Your Buyers
193
Video and Podcasting Made Well as Easy
207
How to Use News Releases to Reach Buyers Directly
217
Your Front Door
227
The New Rules for Reaching the Media
239
Search Engine Marketing
249

The New Rules of News Releases
85
The Web Helps Audiences Catch the Fever
93
The ContentRich Web Site
107
Action Plan for Harnessing the Power of
117
Online Thought Leadership to Brand Your
141
How to Write for Your Buyers
151
Make It Happen
261
Acknowledgments for the Second Edition
271
About the Author
280
The New Rules of Social Media book series
287
Copyright

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About the author (2009)

DAVID MEERMAN SCOTT is an award-winning marketing strategist, conference speaker, and seminar leader. He is the author of World Wide Rave and the editor of The New Rules of Social Media series, also from Wiley.

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