The Nikon Camera in America, 1946-1953

Front Cover
McFarland & Company, 2008 - Business & Economics - 217 pages
This work examines the roles that American businesses and photojournalists played in the early overseas marketing of the Japanese??????built Nikon camera and its Nikkor optics between 1946 and 1951. Particular attention is paid to the San Francisco??????based Overseas Finance and Trading Company, which was the major U.S. importer of Nikon products between 1949 and 1953. The work also details the roles of Overseas Finance leaders Hans Liholm and Adolph Gasser in providing marketing and technical guidance to Nikon in the company's formative years.

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Contents

Nippon Kogakus History to September 1945
11
Creating an Overseas Market
61
The Discovery of the Nikkor and What Immediately Followed
93
OFITRAs Success and Ultimate Failure
113
EpilogueFrom the Nikon S to the Nikon F and Beyond
145
Appendix 1 Yitanscription and Analysis of Nikon and Niklzor Production
159
Appendix 111 The Contractual Agreement Between Nippon Kogaku
177
Bibliography
195
Index
213
Copyright

About the author (2008)

Michael Wescott Loder was the campus librarian at Ciletti Memorial Library, Schuylkill Campus, Pennsylvania State University for twenty-five years. He is retired and lives in Kutztown, Pennsylvania.

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