The Nonprofit Handbook, 2002 Supplement: Fund Raising (AFP/Wiley Fund Development Series)
James M. Greenfield
Wiley, May 16, 2002 - Business & Economics - 144 pages
The Third Edition of this invaluable handbook provides a complete overview of the entire development function, from management and strategic planning to hands-on, practical guidance for the various kinds of fundraising. Written by leading fund-raising professionals and edited by James M. Greenfield, this volume is a classic in the field of fundraising.
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Annual Giving Programs
37A Capital Campaign
Craig Ahlquist Cofounder Campagne Associates
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ACFRE Application Service Providers areas ASPCA Austin Children's Museum building campaign goal campaign plan capital campaign capture challenge Chapter Chronicle of Philanthropy Committee companies comprehensive campaign core values cost credit card cultivation development office direct mail dollars donor database donor development drive e-mail addresses e-mail marketing e-mail newsletter efforts evaluation event Exhibit Foundation functions Fund Development fundraising management system fundraising program fundraising software system groups identify implement important integrated Internet investment leadership major gift marketing megacampaigns named gift opportunities nonprofit organizations not-for-profit online donations online fundraising organization's paign percent Permission marketing Planned Parenthood potential presented with permission prospect research range of gifts registered relationship management response rates Robert Smith segment September 11 Smith solicitation staff strategic planning strategy success survey tion track transaction updates vendors