The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

Front Cover
John Wiley & Sons, Jun 8, 2010 - Business & Economics - 256 pages
A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

  • Includes cost-effective strategies and proven tactics for nonprofits
  • An ideal resource for thriving during challenging times
  • Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

HighImpact LowCost Ways to Build Support for Your Good Cause Part One Getting Ready to Do It Right
1
HighImpact LowCost Ways to Build Support for Your Good Cause Part Two Writing a QuickandDirty Marketing Plan for a Specific Program
37
HighImpact LowCost Ways to Build Support for Your Good Cause Part Three Building a Community of Supporters Around You
91
HighImpact LowCost Ways to Build Support for Your Good Cause Part Four Doing It Yourself Without Doing Yourself In
167
HighImpact LowCost Ways to Build Support for Your Good Cause Notes
209
HighImpact LowCost Ways to Build Support for Your Good Cause Glossary of Online Marketing Terms
213
HighImpact LowCost Ways to Build Support for Your Good Cause Accessing the Companion Website
218
HighImpact LowCost Ways to Build Support for Your Good Cause Index
219
Copyright

Other editions - View all

Common terms and phrases

About the author (2010)

Kivi Leroux Miller is the founder of NonprofitMarketing Guide.com, one of the leading sources of information and guidance for nonprofit organizations with limited resources. Leroux Miller is a communications consultant, trainer, and blogger. Visit www.nonprofitmarketingguide.com/book for additional resources, tools, and tips that go with this book.

Bibliographic information