The Online Rules of Successful Companies: The Fool-proof Guide to Building Profits

Front Cover
FT Press, 2003 - Business & Economics - 181 pages
-- By the leader of OSDN, Editor-in-Chief of Slashdot, Freshmeat, and other popular and profitable Internet businesses.

-- Solid, no-nonsense advice for reducing your costs and maximizing your income.

There's now enough history to identify specific rules for systematically building the profitability of virtually any business online. In this book, Robin Miller systematically introduces these rules, and shows exactly how you can use them to maximum advantage, whatever you market -- products, services, information, or advertising. Miller is exceptionally well-placed to write this book: he is editor-in-chief of OSDN, the parent organization of hugely popular sites like Slashdot and Freshmeat... businesses that have been profitable virtually from day one. Drawing on his own experience and the hard lessons learned by thousands of companies, he has delivered a hard-nosed, practical, streetwise guide to reducing your costs and increasing your revenues until you're making a healthy and sustainable profit. Miller identifies disastrous mistakes and shows how to avoid them; presents tactics for accomplishing more with less; shows how to anticipate trends and technologies without wasting scarce time and money; and demonstrates how you can use the Internet to support all your business activities, both online and off. This book is not about technology or "e-commerce": it is about success.

 

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Contents

What Makes the Internet So Powerful?
1
Building a Web Site that Works
17
Profitable Ecommerce
39
Promotional Web Sites for Offline Busionesses
65
News and Discussion Web Sites
79
Email and Chat As Profit Builders
103
Site Promotion and Advertising
129
Cost Control and Futureproofing
151
Resourcespdf
173
Index
177
Inside Back Cover
182
Back Cover
183
Copyright

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About the author (2003)

ROBIN "ROBLIMO" MILLER is Editor-in-Chief for the Open Source Development Network, publishers of Slashdot, Freshmeat, NewsForge, SourceForge, and other leading online technology community sites. Before founding Slashdot, he owned one of the Internet's first profitable limousine services (hence "Roblimo").

Prior to becoming a successful Internet entrepreneur, Miller served stints as an electronics technician, taxi driver, copyeditor, taxi dispatcher, limo driver, auto mechanic, and cook.

Foreword by Rich Jaroslovsky, former managing editor, The Wall Street Journal Online

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