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Is There a Law of Primacy in Persuasion?
The Effects of Commitment on Opinion
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acceptance analysis approach-avoidance conflict audience avoidance motivation behavior blocks of information cation cent cerned Chapter Civil Defense cognitive need commitment communica communication presented communicator's conclusions communicator's position conflict control group delayed-after desirable earlier messages Einstellung effects experiment experimental groups F-ratio factors favorable friendly given greater Hovland hypothesis immediate-after implications impression indicate individual influence initial attitude interpolated issue Janis and Feierabend law of primacy learning Luchins Lund Lund's measures ment munication need arousal need for cognition need satisfaction negative opinion change opposing arguments order effect order of presentation outcome p-value paragraph percentage person persuasive communication posi predicted primacy effects primacy-recency problems procedure question questionnaire ratings recency effects recipient responses reverse salient scores second block second communication sequence serial learning significant sleeper effect social statistically significant subjects received subsequent tasks tend tendency theoretical tion topic undesirable unfriendly variables