The Photographer's Guide to Marketing and Self-promotion

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Allworth Press, 2001 - Photography - 197 pages
A veteran photographer's rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.

"Piscopo's book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, . . . are just a few of the other topics covered in this excellent manual." —Popular Photography

"As a veteran photographer's rep, author Piscopo knows what she's talking about. . . . With this book, you can get the benefits of Piscopo's 20 years in the business for less than $20."—Studio Photography

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About the author (2001)

Maria Piscopohas been a photographer's representative for more than twenty years. Born in New York, and raised and educated in California, she started her own business as a marketing representative for artists and photographers in 1978. She has consulted, lectured extensively, and written about selling photography. She teaches artists, designers, and photographers at the internationally renowned Art Center College of Design in Pasadena, California, and for Dynamic Graphics Educational Foundation. The extraordinary information that she imparts has prompted enthusiastic comments from many professional photographers.

Piscopo writes print and electronic media magazine articles and columns in more than a dozen visual arts industry publications. She is also the author ofMarketing & Promoting Your Work, published in 1996 by Northlight Books in their Graphic Design Basics Series.

She has a series of four videos, produced by Turner Communications of Newport Beach, California, covering the topics of her seminars and conference workshops. She has been a speaker at the PHOTO Conference since 1985. A member of SPAR and the University of California at Long Beach Arts & Humanities Board, she joined the PHOTO Advisory Board in 1996. She continues to give photo marketing seminars to professional groups throughout the United States and Canada as well as in the United Kingdom and Germany. She lives in Costa Mesa, California.

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