The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers

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Rockport Publishers, 2015 - Design - 320 pages

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.

Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

 

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Contents

002 8020 Rule
1
003 Abbe
3
004 Accessibility
4
005 AestheticUsability Effect
5
006 Affordance
6
007 Alignment
7
008 Anthropomorphism
8
009 Apparent Motion
9
077 Iteration
77
078 KISS
78
079 Law of Prgnanz
79
080 Layering
80
081 LeftDigit Effect
81
082 Legibility
82
083 Life Cycle
82
084 MAFA Effect
84

010 Archetypes
10
011 Area Alignment
11
012 Attractiveness Bias
12
013 BabyFace Bias
13
014 BackoftheDresser
14
015 Biophilia Effect
15
016 Black Effects
16
017 Blue Effects
17
018 Cathedral Effect
18
019 Chunking
19
020 Classical Conditioning
20
021 Closure
21
022 Cognitive Dissonance
22
023 Common Fate
23
024 Comparison
24
025 Confirmation
25
026 Confirmation Bias
26
027 Consistency
27
028 Constancy
28
029 Constraint
29
030 Contour Bias
30
031 Control
31
032 Convergence
32
033 CostBenefit
33
034 Crowd Intelligence
34
035 Defensible Space
35
036 Depth of Processing
36
037 Design by Committee
37
038 Desire Line
38
039 Development Cycle
39
040 DunningKruger Effect
40
041 Entry Point
41
042 Errors
42
043 Expectation Effects
42
044 Faceism Ratio
44
045 Factor of Safety
45
046 Feature Creep
46
047 Feedback Loop
47
048 Fibonacci Sequence
48
049 FigureGround
49
050 Fitts Law
50
051 Five Hat Racks
51
052 Flexibility TradeOffs
52
053 Flow
53
054 Forgiveness
54
055 Form Follows Function
55
056 Framing
56
057 FreezeFlightFightForfeit
57
058 Gamification
58
059 Garbage InGarbage Out
59
060 Gloss Bias
60
061 Golden Ratio
61
062 Good Continuation
62
063 Green Effects
63
064 Gutenberg Diagram
64
065 Hanlons Razor
65
066 Hicks Law
66
067 Hierarchy
67
068 Hierarchy of Needs
68
069 Highlighting
69
070 Horror Vacui
70
071 HunterNurturer Bias
71
072 Iconic Representation
72
073 IKEA Effect
73
074 Inattentional Blindness
74
075 Interference Effects
75
076 Inverted Pyramid
76
085 Magic Triangle
85
086 Mapping
86
087 MAYA
87
088 Mental Model
88
089 MereExposure Effect
89
090 Mimicry
90
091 Mnemonic Device
91
092 Modularity
92
093 Normal Distribution
93
094 Not Invented Here
94
095 Nudge
95
096 Ockhams Razor
96
097 Operant Conditioning
97
098 Orientation Sensitivity
98
099 Performance Load
99
100 Performance vs Preference
100
101 Phonetic Symbolism
101
102 Picture Superiority Effect
102
103 Priming
103
104 Progressive Disclosure
104
105 Propositional Density
105
106 ProspectRefuge
106
107 Prototyping
107
108 Proximity
108
109 Readability
109
110 Reciprocity
110
111 Recognition Over Recall
111
112 Red Effects
113
113 Redundancy
115
114 Root Cause
115
115 Rosetta Stone
114
116 Rule of Thirds
116
117 SaintVenants Principle
117
118 Satisficing
118
119 Savanna Preference
119
120 Scaling Fallacy
120
121 Scarcity
121
122 Selection Bias
122
123 SelfSimilarity
123
124 Serial Position Effects
124
125 Shaping
125
126 SignaltoNoise Ratio
126
127 Similarity
127
128 Social Trap
128
129 Stickiness
129
130 Storytelling
130
131 Structural Forms
131
132 Sunk Cost Effect
133
133 Supernormal Stimulus
135
134 Symmetry
135
135 Threat Detection
134
136 TopDown Lighting Bias
136
137 Uncanny Valley
137
138 Uncertainty Principle
138
139 Uniform Connectedness
139
140 Veblen Effect
140
141 Visibility
141
142 Visuospatial Resonance
142
143 von Restorff Effect
143
144 WabiSabi
144
145 WaisttoHip Ratio
145
146 Wayfinding
146
147 Weakest Link
147
148 White Effects
148
149 Yellow Effects
149
150 Zeigarnik Effect
150
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About the author (2015)

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages, and Deconstructing Product Design, a social deconstruction of 100 classic products. He is the lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design," available from Lynda.com.

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