The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too!)
Identifies the seven characteristics of "cult brands," or products whose loyal customers are responsible for a large percentage of their marketing, profiling such brands as Star Trek and Harley-Davidson to explain how companies can enable effective branding. 15,000 first printing.
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Consumers Want to Be Pari oi a Group
Cult Brand Inventors Show Daring
Cult Brands Sell Litestyles
Listen to the Choir and Create Cult Brand
Cult Brands Always Create Customer
Cult Brands Arelnclusive
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