The Power of Habit: Why We Do What We Do in Life and Business

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Random House Publishing Group, Feb 28, 2012 - Business & Economics - 416 pages
NEW YORK TIMES BESTSELLER • This instant classic explores how we can change our lives by changing our habits.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

With a new Afterword by the author
 
“Sharp, provocative, and useful.”—Jim Collins
 
“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”Financial Times
 
“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity

“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind

“Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”The New York Times Book Review
 

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Review: The Power of Habit: Why We Do What We Do in Life and Business

User Review  - Shannon Wissel - Goodreads

WOW! I loved this book. We took advantage of the free 3 audible credits and this was my second pick. This book really digs deep into the science of habits, which I have never really considered to be a ... Read full review

Review: The Power of Habit: Why We Do What We Do in Life and Business

User Review  - Anush Gupta - Goodreads

Habit is complicated but yet simple to understand. Cue, Routine & Reward along with a belief is what a 'Habit' is made up of. Good read to answer, 'why we do what we do' or 'how we do what we do' everyday ? Read full review

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Contents

PROLOGUE
PART
THE CRAVING BRAIN
THE GOLDEN RULE OF HABIT CHANGE
PART
STARBUCKS AND THE HABIT OF SUCCESS
THE POWER OF A CRISIS
HOW TARGET KNOWS WHAT YOU WANT BEFORE
PART THREE
THE NEUROLOGY OF FREE WILL
AFTERWORD
Acknowledgments
Copyright

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About the author (2012)

Charles Duhigg is a Pulitzer Prize–winning investigative journalist and the author of The Power of Habit and Smarter Faster Better. A graduate of Harvard Business School and Yale College, he is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. He writes for The New Yorker, The New York Times Magazine, and other publications, and is the host of the podcast How To! with Charles Duhigg.

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