The Public Relations Handbook
Psychology Press, 2004 - Broj stranica: 366
The Public Relations Handbookis a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.
The Public Relations Handbookcombines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and consumer groups including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, Guinness, the Prince's Trust, Esso, Action Cancer and the Metropolitan Police.
The Public Relations Handbookincludes interviews with press officers and PR agents about their examples, press releases and illustrations from a range of campaigns from multinational corporations, local government, small businesses, and charities; specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology, and over twenty illustrations from recent PR campaigns.
Što ljudi govore - Napišite recenziju
Na uobičajenim mjestima nismo pronašli nikakve recenzije.
What is public relations?
Public relations and communications
Public relations politics and the media
Public relations and management
Professionalism and regulation
Strategic public relations
An introduction to financial public relations
Public sector public relations
Consumer public relations
Businesstobusiness public relations
Using the internet effectively in public relations
Shaping the future
Research and evaluation PR grows up?
Public affairs and issues management
Business ethics public relations and corporate social responsibility
Stakeholder public relations
Corporate social responsibility in action corporate community involvement and causerelated marketing
Ostala izdanja - Prikaži sve
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