The Public Relations HandbookRoutledge, 2 de ago. de 2004 - 384 páginas In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes:
In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. |
Conteúdo
Part II Strategic public relations | 81 |
Part III Stakeholder public relations | 145 |
Part IV Shaping the future | 283 |
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Termos e frases comuns
activities advertising Alastair Campbell approach areas audiences awareness behaviour brand British British Gas broadcast campaign cent Centrica channels chapter charity Chryssides clients company’s consultancy consumer corporate identity corporate social responsibility council culture customers Daewoo Diageo discussion effect employees ensure environment ethical evaluation example feedback financial PR global groups Grunig and Hunt impact important industry internal communications intranet investors involved journalists launch lobbying marketing Marks & Spencer mass media media coverage media relations organisation Parliament political PR practitioners PR Week practice press releases programmes public relations practitioners Queen Margaret University quoted radio relationships reputation role Scottish Scottish Parliament sector shareholders staff stakeholder theory stakeholders strategy suggests survey target television theory tion VisitBritain