The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any FieldFull of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. |
Contents
| 3 | |
CHAPTER | 25 |
CHAPTER THREE | 39 |
CHAPTER FOUR | 48 |
Assess the Vine | 57 |
CHAPTER FIVE | 81 |
CHAPTER | 95 |
CHAPTER SEVEN | 111 |
The Wish List | 131 |
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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field Mike Michalowicz No preview available - 2012 |
Common terms and phrases
Action in 30 airline Assessment Chart Athelia Atlantic Giant seed awesome beer best clients better biggest Bill and Steve blog Bruce build Chuck competitors computer guy create crowdsourcing curve customers dream employees ents Eric everything Facebook favorite figure focus frustrations Geek Squad giant pumpkin give Goldman Sachs grow hamster wheel hedge fund hire Howard Dill idea Immutable Laws Insider Strategy keep kill label Larry launch look Luke marketing Michael Phelps Netflix never offering Okay Olmec org chart over-deliver percent Plan your industry problem product or service pumpkin farmer Pumpkin Plan referrals restaurant revenue sell serve solar hot water someone started stuff sure sweet spot talking tell there's thing Threadless Toilet Paper Entrepreneur top clients trying vendors Wal-Mart Wish List