The Pyramid Principle: Logic in Writing and Thinking

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Financial Times Prentice Hall, 2009 - Business & Economics - 177 pages
"Do you need to produce clear reports, papers, analyses, presentations and memos? If so, you need The Pyramid Principle. Communicating your ideas concisely and articulately to clients, colleagues or to the management board is a key factor in determining your personal business success. To gain the maximum effect you need to make maximum impact with your ideas upfront." "Applying the Pyramid Principle means you will save valuable time in writing and waste no time in getting your message across to your audience, making sure they grasp your meaning at once."--BOOK JACKET.

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About the author (2009)

Barbara Minto developed The Pyramid Principle through her early years as a consultant at mckinsey & Company, Inc. She now runs her own consultancy, International, Inc., specialising in teaching the pyramid principle to people whose major training is in business or the professions. She has taught her course to most of the major consulting firms in the world's largest corporations and government organisations.

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